How To Photograph Shelter Pets

Tips for Creating Effective Pet Photos and Videos

By taking your time and allowing the dog to get comfortable, you can capture the images that help them find a forever home.

Location: Choose a quiet, neutral space. Limit distractions like other pets or traffic.
Lighting: Use natural light. Avoid direct sun which causes harsh shadows and squinting.
Background: Keep it clean and uncluttered — think trees, solid fences, or soft grass.
Variety: Capture full-body, close-ups, action, and bonding moments to show personality.
Focus: Always focus on the dog’s eyes — it creates an emotional connection.
Short Videos: Keep it under a minute and highlight the dog’s best qualities.
Engagement: Use treats, toys, or friendly sounds to get tail wags and curious tilts.
Patience: Give them time to get comfortable. It’s worth the wait for a great shot.
Positivity: Showcase playfulness, calmness, or charm — whatever makes them special.
Tripod/Steady Hand: Use a tripod or steady surface to avoid shaky videos.
Leashes: Use neutral-colored slip leads. These are easier to edit out in post.
Scars & Imperfections: Don’t hide them — they’re part of their story and resilience.
Personality First: Shy? Capture gentle glances. Playful? Get them mid-zoomie!

Don’t take pictures looking down from above — get at the dog’s eye level for connection.
Avoid messy backgrounds, harsh lighting, and distractions like people or cars.
Don’t rush or startle them. Give them space to adjust to the camera and your presence.
If the dog is fearful, stop. Try again later with patience or in a different setting.

Check out this helpful video from Seth Casteel on capturing images of adoptable animals:

"Every dog deserves a good photo to help them find a home."

Pawsitive Place Rescue